Systematicity - the key to success

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Marketing strategy

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With you every step of the way

Marketing Strategy

In the dynamic realm of business, a comprehensive marketing strategy isn't just advantageous; it's essential. It acts as a compass, directing companies toward their goals amidst shifting market winds.

At its core, a successful strategy hinges on a deep understanding of consumer behavior, market trends, and competitor landscapes. By pinpointing target audiences' needs and preferences, businesses can tailor their messaging and offerings for maximum resonance.

Moreover, a well-designed strategy ensures resource allocation efficiency, optimizing budgetary spend and manpower utilization. It's the roadmap that not only guides marketing efforts but also aligns them seamlessly with overarching business objectives. From brand awareness to customer acquisition and retention, every facet of a company's marketing endeavors finds purpose and direction within the confines of a robust strategy.

LivaRava Mail Screenshot
LivaRava Mail Screenshot

Marketing Research

Marketing research serves as the bedrock upon which successful business strategies are built. Market research enables companies to gauge the competitive landscape, identifying strengths, weaknesses, opportunities, and threats.

Whether launching a new product, expanding into new markets, or refining existing offerings, robust market research provides the foundation for strategic planning and execution.

Marketing research is indispensable for maintaining relevance and adaptability in an ever-evolving market. By constantly monitoring consumer preferences, industry trends and competitor activity, businesses can capitalize on opportunities and mitigate risks, contributing to long-term growth and sustainability.

In essence, marketing research isn't merely a luxury; it's a strategic imperative for businesses seeking to thrive in today's dynamic business environment.

Product Positioning

Product positioning is the cornerstone of effective marketing strategies. It entails crafting a distinct identity for a product in the minds of consumers, distinguishing it from competitors and aligning it with target market needs.

By identifying unique selling points and communicating them effectively, businesses can carve out a niche and command customer loyalty.

Whether entering a crowded market or introducing an innovative solution, strategic product positioning ensures relevance and resonance. It's about creating a perception of value that resonates with consumers, influencing their purchasing decisions and fostering brand affinity.

In today's competitive landscape, where differentiation is key, product positioning isn't just a tactic; it's a strategic imperative for driving growth and sustaining success.

LivaRava Mail Screenshot
LivaRava Neuronet Screenshot

Traffic Generation

Traffic generation is pivotal for online success. It revolves around attracting visitors to a website through various channels like search engines, social media, and content marketing.

By employing targeted strategies such as SEO optimization and engaging content creation, businesses can increase their online visibility and draw in relevant audiences. Moreover, leveraging social media platforms and email marketing helps nurture relationships with existing customers while reaching new prospects.

In essence, traffic generation isn't just about numbers; it's about quality engagement and conversion. By consistently driving traffic to their online assets, businesses can expand their reach, boost brand awareness, and ultimately, drive sales and revenue growth.

Lead Generation

Lead generation is a necessity for business growth. It covers the process of acquiring and converting prospects into leads, guiding them through the sales funnel until they are ready to make a purchase.

Through targeted strategies such as content marketing, email campaigns, and social media engagement, businesses can engage potential customers and drive them to action. Effective prospecting involves understanding the needs and pain points of the target audience and offering valuable solutions to address them.

By consistently providing relevant and engaging content, businesses can build trust with potential customers, increasing the likelihood of conversion. In today's competitive environment, where customer acquisition costs are rising, generating leads is critical to increasing profits and sustaining long-term success.

LivaRava Mail Screenshot
LivaRava Neuronet Screenshot


Sales are the lifeblood of any business. They represent the culmination of efforts to connect with customers, understand their needs, and deliver solutions that satisfy those needs.

Effective sales strategies involve building relationships, demonstrating value, and addressing objections to close deals. By employing techniques such as consultative selling and relationship-building, businesses can foster trust and loyalty with customers, leading to repeat business and referrals.

Moreover, sales play a crucial role in revenue generation and business growth. Whether selling products or services, businesses must continuously refine their sales processes to adapt to changing market conditions and customer preferences.

In essence, sales are more than just transactions; they are opportunities to create value for both the customer and the business, driving mutual success and prosperity.

Tools that work effectively

SEO Illustration


Search Engine Optimization, is the practice of optimizing a website's content, structure, and authority to improve its visibility and ranking in search engine results, ultimately driving organic traffic and enhancing online presence.

SMM Illustration


Social Media Marketing, involves using social media platforms to connect with audiences, build brand awareness, drive website traffic, and increase sales through strategic content creation, engagement, and advertising.

PPC Google Illustration

PPC Google

Pay-Per-Click advertising on Google, is a digital marketing strategy where advertisers bid on keywords to display their ads prominently in search engine results and pay a fee each time their ad is clicked, providing targeted visibility and potential leads.

PPC Meta Illustration

PPC Meta

Pay-Per-Click advertising system on Meta platforms (such as Facebook, Instagram, and Messenger), where advertisers bid on ad placements and pay for each click, optimizing visibility and engagement with targeted audiences.

Sites and LP Illustration

Sites and LP

Sites and Landing pages are digital platforms designed to showcase products, services, or offers, and capture leads or sales by providing relevant information, compelling visuals, and clear calls-to-action, optimizing user experience and conversion rates.

Marketing Solutions Illustration

Marketing solutions

Also, such solutions as e-mail and content marketing, influence marketing, affiliate marketing, etc. can be used in system marketing and when building a marketing strategy. Marketing decisions can also directly affect the product in order to increase its sales.

Our works

NMT Screenshot

New Medical Technologies

Google Ads for the company that brought 500 leads per period

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Vitamo Screenshot


Google Ads for the company that brought 100 leads per period

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Agro Event Screenshot

Agro Event

Google Ads for the company that brought 300 leads per period

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Life Around Us Facebook Screenshot

Life Around Us

Social marketing for the company, which allowed to make 14K followers from 0 on Facebook

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NMT Facebook Screenshot


Social marketing for the company, which allowed to make 14K followers on Facebook and 100 followers on LinkedIn

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Hospodari Facebook Screenshot


Social marketing for the company, which allowed to make 1,7K followers on Facebook and 208 followers on Instagram

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NMT Screenshot

New Medical Technologies

SEO for the NMT company, which made it possible to get up to 451 visitors per month on the site in 6 months

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LivaRava Finance Screenshot

LivaRava Finance

SEO for LivaRava Finance, which made it possible to get up to 1420 visitors on the site during the period

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Hospodari Screenshot


SEO for Hospodari company, which made it possible to get up to 4 860 visitors on the site during the period

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Our clients

Borderlands Logo
Newmedtech Logo
Cynomy Logo
SanityDesk Logo
IRF Logo
FCG Logo
Inhubber Logo
Humboldt University Logo
UAC Logo
Vitamo Logo
Plast Logo
Громадський Простір Logo
Європейський Простір Logo
Roomlr Logo

What people say about us

Your personal manager

Viktoriia Shpin

Viktoriia Shpin

Project Manager at LivaRava

Viktoriia — professionally manages the projects of the LivaRava company, both internal and client. Considerable experience allows Viktoriia to perfectly perform the functions of a project manager, so you can always ask questions about current projects or consult with Viktoriia before starting cooperation with LivaRava.

LivaRava Digest

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