Ad Tracking Innovations: The Rise of "MyTerms" in Customer Privacy Management
Privacy Empowerment: Understanding MyTerms
Ad tracking practices are shifting dramatically with the introduction of the MyTerms standard, spearheaded by the notable advocate for internet freedom, Doc Searls. Unlike traditional options where users passively request a do not track status, MyTerms flips the script, letting users actively define their privacy contracts with websites.
What is MyTerms?
Introduced as a Draft Standard known as IEEE P7012, MyTerms emerges as a framework simplifying how users engage with advertising and app tracking. Under this model, you are the first party in any contract. This allows individuals to choose or set their own privacy terms.
- MyTerms facilitates personalized content access based on consumer preferences.
- Involves negotiations with websites on privacy expectations.
- Conceived following active discussions at venues such as VRM Day and the Internet Identity Workshop.
The Future of Advertising and Privacy
The conversation around advertising is evolving, bringing to light the essential need for customer commons. The upcoming full draft of MyTerms, projected for release later this year, promises to reshape how users interact with the digital realm.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.